Behind The Scenes: Swimco’s Hawaii 2016/17 Shoot

Surf, sunshine, and stunning views: The Swimco team has returned from Oahu with amazing photos of next season’s hottest swim & beach fashion. Long days of hustling around the island in search of the perfect shots were worth every moment. And when you get to put on a swimsuit to head to work, you know it’s going to be a good day!


Our Hawaii-based photography team were two amazing ladies from Rubias Collective, Bree and Roxy. These surf enthusiasts knew the most spectacular spots to visit to make the most of our Hawaii shoot. It always helps to work with teams who are as swimwear-obsessed as we are here at Swimco.


The spirit of aloha was ever-present during the shoot, with the photographers and models pitching in to help out whenever and wherever they could. Kindness and happiness seemed to follow wherever we went – Hawaii is a truly magical place! If you haven’t had the chance to visit, we couldn’t recommend Oahu more highly. For big city bustle and shopping, head to Waikiki Beach. For a more relaxed pace, try Kailua. Or if you’re a seasoned surfer, we saw incredible waves starting to build off the North Shore for you to test your skills.


The highlight of the trip was definitely getting to see the local’s swim style. Everyone we saw rocking their swimwear was confident, happy, and that’s key to pulling off any fashion trend. We’ve curated a few Hawaii-inspired style picks for women and men if you’re looking to add a little Oahu flair to your next warm-weather vacation. We are feeling the laid-back island vibes in casual denim, hot florals, and palm leaf prints.



See more of the adventures in our Facebook album. Aloha!



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Styles vary by location.