New York Swim Week – Adventures with the Swimco buyers

Members of the buying team and I just got back from New York Swim Market Week. We really enjoyed the sights….of the showrooms! It was a very busy schedule – we had a four-day immersion in all that’s new for the upcoming season. Now we’d like to share our adventure with all of you Swimco Insiders.


We went our way from line to line, designer to designer all while brushing shoulders with other buyers. Everyone was excited to see the new releases and figure out what would be best for their stores. An early preview wouldn’t be complete without reporting that one pieces are making a resurgence in a big way with lots of cut outs in the mix.


We also saw a trend towards some earthier tones including rich neutrals (see picture of Rod Beattie’s Bleu line). I was so pleased to see my dress was ‘on-trend’ with texture and a taupe palette! The designer, Rod Beattie, loved it!


We also loved all the ruffles, high necks and the further development of “sport lux” pieces (sporty meets fashion!).


We even had the opportunity to meet Nanette Lepore. See our picture with this amazing designer!


Summer is just around the corner and with the arrival of June the “spigots open” with new styles, colors and exciting trends. Have fun getting set for a fantastic summer!

, , , , , ,

Styles vary by location.