Swimco Is Turning 40!

Swimco’s 40th birthday is this May!! I can’t believe how we’ve grown, from humble beginnings in my mom’s basement to Western Canada’s leading swimwear retailer. Thank you to everyone who has joined us on this journey, we couldn’t have done it without you!

My mom, Corinne, is an entrepreneurial woman who built the business by befriending her customers, which is a practice we still adhere to today. For more of the story, watch the interview mom and I did recently looking back at Swimco’s beginnings.


I joined the family business after University, and soon so had my husband, Dave and my brother, Steve. Our business has grown along with all of our families (our Swimco Insider family as well!) and to celebrate the last 40 years of Swimco really does feel like a big birthday for everyone.


I remember opening our first retail location on Kensington Road in Calgary, and my, how things have changed. We’ve seen several store designs, exciting fashions, launched a web store, past business milestones, and met wonderful people along the way. It is truly a gift to have spent the last 40 years with you.


We are extremely excited to share our celebration with everyone and have some big things coming this May! Our Bids For Bikinis auction launches for the month, where we’ve asked several famous Canadians to take a white bikini and transform it into a work of art. All the auction proceeds will be going to our long-time charitable partner, Look Good Feel Better.

For our lovely Insiders, we also have a contest this month. Enter for a chance to WIN a FREE 7 night Caribbean cruise for two, plus a $1000 Swimco Shopping spree! You’ll be having fun in the sun and, with a Swimco wardrobe, feeling good half naked!

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  • Sharla Stoffman

    Congrats on turning 40! Do you plan to share the bday love with your fellow Cinco de Myo birthday friends, like when you turned 30?!?! By far the best swimsuit my hubby has ever owned! 😉

    • Swimco

      Hello Sharla! So, you are going to be married to a 40-year old tomorrow, eh?! That’s wonderful, and it is wonderful to hear that he loved his free “birthday suit” from when he turned 30! We can’t tell you what we have planned for our 40th, but if you check back into our website tomorrow, you will see our big news. Meanwhile, have you had a chance to enter for a chance to win a free 7 night Caribbean cruise and $1000 Swimco shopping spree? Check it out, on our contest page!

      • Sharla Stoffman

        Thanks Lori. Entered and eager to see tomorrow’s website ;). On a side note… I’ve been buying my suits from swimco since I started competing over 30 years ago. It was always a great experience with good product and knowledgeable staff. Congrats on 40 Yeats of success!

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