Style Report from Australia

My adventures continued after my recent week at surf camp in Hawaii. From there I travelled to Sydney, Australia to meet with our friends from Seafolly. This year the line launch took place at the Bronte Beach Surf Club. It was the perfect setting to showcase Seafolly’s beautiful new 2013 swimwear collection. The sun was shining and the surfers, swimmers, walkers and runners were out in full force.

I traveled with Kitty, one of Swimco’s Buyers, and Sharon, Seafolly’s Canadian Distributor. We felt fortunate to once again be included in this corporate launch. Besides one other retailer from the UK, we were the only retailer amongst the Seafolly staff, reps and distributors, getting a behind-the-scenes glimpse at the new line.

Seafolly’s 2013 collection, which will be available to our customers this Fall, is gorgeous and extensive. The swimsuits are superbly coordinated with cover-ups and beach accessories for an overall stunning visual. The prints vary from beautiful florals, to dots and stripes. As usual, Seafolly’s Designer Genelle Walkom has done an outstanding job of creating fresh looks while updating Seafolly’s best-sellers, for a new twist on your favourite Seafolly styles. Watch for lots of brights, or “phloros” as they call them down unda’.

Our trip also included lots of store visits to check out the selection of “Ozzy Cozzies”, a tour of the Sydney Aquarium and the Picasso exhibit at the Art Gallery of New South Wales. After a busy week, I’m ready to head home and start planning Swimco’s swimwear assortment for “next year”. Can’t wait to get your reaction.

Ps. Click here to check out more photos from our Australian adventure, on Swimco’s facebook page.

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  • Brett

    Sounds like you had a great time!

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