Archive | November, 2011

Care to Comment?

Every week I receive an envelope of comment cards collected from customers in our stores. We distribute the feedback to everyone in our company, to celebrate the things we are doing well and identify areas for improvement. I am sharing the below story because it is a perfect illustration of what we are trying to […]

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The “10 Lbs in 10 Seconds” Miracle!

If looking 10 lbs lighter in 10 seconds sounds appealing, this one’s for you. Miraclesuit, one of Swimco’s most popular swimwear brands, has become famous for its tagline “Look 10 Lbs Lighter in 10 Seconds”. Halloween candies be damned, I’ve been saved by a Miracle! Body-shaping swimwear technology is not new. Manufacturers have worked hard […]

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