Miami Swim Show Reveals 2012’s Hottest Trends!

Whew, what a summer! Following our extended trip to New York (see my previous “New York, New York” blog), Swimco’s Buyers and I attended the annual Miami Swim Show, held in South Beach. It’s the largest swimwear trade show in the world, with over 350 exhibitors representing over 2,000 lines. A lot to go through in just four days!

The Buyers and I pick and choose where to spend our limited time, to get the best possible overview of trends and emerging brands for the coming year. We take copious amounts of notes and photos to help us remember all that we see and hear at our many appointments. Once back in our Calgary office we start the planning and selection process, and order only the best of the best for our stores.

Here are a few of my favourite 2012 swimwear trends, straight off the Miami runways:

  • Retro Styles. Vintage boy-legs, high-waist fuller bottoms, and underwire tops. I like the feel of these styles for customers of every age. So fun, so wearable, and so new (again!).
  • Animal Prints. Although animal-inspired prints occur every year in swimwear, this year we’re seeing a new take on the trend. I expect many young gals will don an animal print swimsuit for the first time. The “new” animal prints are done in youthful, often retro styling, making them popular with both Junior and Contemporary categories. Meow!
  • Florals. Imagine blossoms of every size and color. We’re seeing florals in virtually every line, across all age groups. I love that several designers are offering fun, youthful floral prints for the more mature customer. Finally no more “Grandma prints” (that Grandma herself wouldn’t even wear)!

Also, watch for the continuation of embellishments, bandeaus, ruching, frills, and skirted styles in the upcoming Cruise season. I’ll keep you posted throughout the year as we see more exciting developments in world of swimwear!

Til next time,

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    Also an upcoming trend is sun safe and modest swimwear.

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    Marci Rapp
    MarSea Modest Swim & Gymwear
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Styles vary by location.