Coming Soon from Seafolly…

Well, I’m back right-side-up after my week in Australia. While in Sydney, I started each morning with a run from Bondi Beach, past Icebergs Pool, around to Tamarama (my son Brett’s favourite surf spot) and on to Bronte Beach. Then I’d stop at my favourite coffee shop (Gustos in Bondi) for a “large flat white”, which is coffee with steamed milk, but oh-so-much more. Add a bowl of Bircher (yogurt, berries, and oatmeal) and I was in breakfast heaven. If only Starbucks did it like this! Then it was off to work…

Swimco was one of only a few retailers in the world to be included in three days of launch meetings for Seafolly’s 2012 line, at their head office in Sydney. All of the other attendees were world-wide distributors and, as Seafolly’s #1 Canadian retailer, we were honored to get a sneak peek at the new styles, and provide our feedback.

Seafolly’s 2012 line is fresh, inspiring, and will appeal to customers of all ages and body types. Designed by Genelle Walkom, it is so well merchandised with swimwear, cover-ups, and accessories, all in beautiful fabrics and styles. Mark your calendars because it will be in our stores starting September 2011, through to June 2012! In the meantime, check out the latest styles from Seafolly’s current line (shown in the above image), such as “English Rose” with an adorable bustier top, and “Goddess” with a DD-cup halter and front-shirred bottom.

A big “thank you” to our friends at Seafolly for including us in their launch meetings, and for working so closely with us to ensure the line is perfect for our customers!

Missing my “large flat white” and Bircher breakfasts,

ps. Check out photos from the Seafolly 2012 Line Launch Meetings at

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Styles vary by location.