It’s a big day at Swimco. A dream has come true with Swimco’s purchase of the Swimwear Etc retail chain! Today we are 25. Not years (we’re well past that milestone!). Today we are 25 stores across Western Canada. I know my Mom thinks this is crazy! As a company that started in our family’s […]
Archive | 2011
Every week I receive an envelope of comment cards collected from customers in our stores. We distribute the feedback to everyone in our company, to celebrate the things we are doing well and identify areas for improvement. I am sharing the below story because it is a perfect illustration of what we are trying to […]
If looking 10 lbs lighter in 10 seconds sounds appealing, this one’s for you. Miraclesuit, one of Swimco’s most popular swimwear brands, has become famous for its tagline “Look 10 Lbs Lighter in 10 Seconds”. Halloween candies be damned, I’ve been saved by a Miracle! Body-shaping swimwear technology is not new. Manufacturers have worked hard […]
Swimco just kicked off our 2012 swimwear season, with our annual fashion show for Fit Experts in Calgary and Vancouver. The “oohs” and “aahs” were plentiful as we took in the many new brands, styles, and colors for the upcoming year. The expanded selection of retro styles was a hit on the runway, and also […]
“Back To School” has become an official season in our world, as highlighted in Staples’ famous “The Most Wonderful Time of the Year” campaign. Though I no longer have to buy duo tangs, fancy colored pens and text books (or make lunches and harass children about homework), I am conscious of the changing season. For […]
Whew, what a summer! Following our extended trip to New York (see my previous “New York, New York” blog), Swimco’s Buyers and I attended the annual Miami Swim Show, held in South Beach. It’s the largest swimwear trade show in the world, with over 350 exhibitors representing over 2,000 lines. A lot to go through […]
This month we are celebrating the idea that women of any age can wear a bikini. “Arggg”, you say. And yes, I know what you mean. My girlfriends are 50’ish. They are youthful, they exercise, and they take good care of themselves. There is no reason they shouldn’t bare a bit more skin on the […]
Despite a slow start to the season, Summer has finally arrived, and I have vowed to make the most of it. I was recently invited on a bike ride with our neighbors from Windermere Lake. One of them owns a ranch near several lakes and countless kilometers of mountain biking terrain. The day was sunny and a perfect temperature. We packed lunches and refreshments, and set off on our excursion.
I recently enjoyed a memorable evening, honored to be one of 20 “Leaders of Tomorrow”, as chosen by Business in Calgary Magazine. The function was held at the beautiful Metropolitan Centre with 250 people in attendance including my son Brett and Katrina (two of our three “Marketeers”), Kitty (Buyer Extraordinaire), and a surprise guest, Sharon Norris, friend and Seafolly distributor. Thank you Sharon, for taking time out of your very busy schedule to fly in for the dinner as a show of support for us.
Swimco’s Buying Team recently flew to New York for four days of appointments with the world’s top swimwear designers and manufacturers. Our days were filled with meetings, and our nights with dinners, a Broadway show, and nocturnal explorations of the Big Apple. We learned the importance of sacrificing footwear fashion in the name of survival, as we ran from meeting to meeting in 40-degree Celsius temps. And we learned how to expertly hail a taxi in New York style.