Archive | 2011

Care to Comment?

Every week I receive an envelope of comment cards collected from customers in our stores. We distribute the feedback to everyone in our company, to celebrate the things we are doing well and identify areas for improvement. I am sharing the below story because it is a perfect illustration of what we are trying to […]

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The “10 Lbs in 10 Seconds” Miracle!

If looking 10 lbs lighter in 10 seconds sounds appealing, this one’s for you. Miraclesuit, one of Swimco’s most popular swimwear brands, has become famous for its tagline “Look 10 Lbs Lighter in 10 Seconds”. Halloween candies be damned, I’ve been saved by a Miracle! Body-shaping swimwear technology is not new. Manufacturers have worked hard […]

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A Bikini at Any Age?

This month we are celebrating the idea that women of any age can wear a bikini. “Arggg”, you say. And yes, I know what you mean. My girlfriends are 50’ish. They are youthful, they exercise, and they take good care of themselves. There is no reason they shouldn’t bare a bit more skin on the […]

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Bears & Bike Rides in Beautiful B.C.

Despite a slow start to the season, Summer has finally arrived, and I have vowed to make the most of it. I was recently invited on a bike ride with our neighbors from Windermere Lake. One of them owns a ranch near several lakes and countless kilometers of mountain biking terrain. The day was sunny and a perfect temperature. We packed lunches and refreshments, and set off on our excursion.

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An Evening to Remember

I recently enjoyed a memorable evening, honored to be one of 20 “Leaders of Tomorrow”, as chosen by Business in Calgary Magazine. The function was held at the beautiful Metropolitan Centre with 250 people in attendance including my son Brett and Katrina (two of our three “Marketeers”), Kitty (Buyer Extraordinaire), and a surprise guest, Sharon Norris, friend and Seafolly distributor. Thank you Sharon, for taking time out of your very busy schedule to fly in for the dinner as a show of support for us.

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New York, New York…

Swimco’s Buying Team recently flew to New York for four days of appointments with the world’s top swimwear designers and manufacturers. Our days were filled with meetings, and our nights with dinners, a Broadway show, and nocturnal explorations of the Big Apple. We learned the importance of sacrificing footwear fashion in the name of survival, as we ran from meeting to meeting in 40-degree Celsius temps. And we learned how to expertly hail a taxi in New York style.

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