What a Show!



Every Fall, Swimco’s Buyers round up samples of new products they have ordered from our suppliers, and we put on a full-scale fashion show for our staff. The idea is to get our store staff excited about the styles, brands, and trends we’ll be offering our customers in the coming months. We call it our P.K. (Product Knowledge) Fashion Show, as it provides our Fit Experts with information that they can use to match our customers with the styles that will make them feel most confident.

We show over 200 styles, suitable for all different body types and preferences. We also include cover-ups, dresses, and coordinating accessories such as beach bags and hats, on our lovely models.

Men are not forgotten! Our Menswear Buyer, Steve, shares insights into the exciting developments in swimwear for guys. Of course the Swimco gals don’t mind taking in the male models on the runway!  It must be daunting for the two guys to be strutting their stuff for an all-female audience, but of course we keep it very professional.

The night concludes with gift bags for each Swimco Fit Expert. Thanks to our suppliers, this year’s gift bags included O’Neill beach towels, Volcom nail polish, free suits from Seafolly and Hurley, Cover Me cover-ups, Jantzen bags, and more. It’s no wonder our staff look forward to the fashion show all year!

Want to see some of the hottest styles we unveiled on the runway? Stay tuned for trend news!

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  • Sara Kelsey

    I am sad I missed out on this fun night this year!!! The new products look great for 2011!
    Hope all is well Lori, Love the blog!

    • https://www.swimco.com Lori

      Thanks Sara, we missed you too. L

Styles vary by location.