Archive | December, 2010

The Sights of Summer

What a week… beaches, sunshine and a little celebrity by the name of Oprah Winfrey! The Queen of Television is down in Sydney filming her talk show, and the city has welcomed her with open arms.

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Tis the Season to…Shop!

I always marvel at those people who have the ability, inclination and energy to shop early for Christmas. When I hear someone say, “I’ve been finished my Christmas shopping for months” (with a bit of a sneer I might add), my heart starts beating wildly, I break into a sweat and my eyes glaze over. I then quickly reassure myself that I too can be finished my shopping before Christmas arrives if I get really organized and adopt some of the practices employed by the shopping elite.

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G’day, from the Land Down Unda!

G’day! Currently, I find myself in Sydney, Australia where the city eats, sleeps and breathes swimwear. At the world famous Bondi Beach I will be testing out new styles of men’s swimwear and street wear, as well as observing the numerous styles of those around me.

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2011 Runway Hits

Swimco Fit Experts learn to live, breathe, and dream swimwear. Swimwear is their passion. So when they “ooh” and “aah” at a particular style during our Swimco Product Knowledge Fashion Show, I know that style will be a hit in our stores.

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What a Show!

Every Fall, Swimco’s Buyers round up samples of new products they have ordered from our suppliers, and we put on a full-scale fashion show for our staff. The idea is to get our store staff excited about the styles, brands, and trends we’ll be offering our customers in the coming months. We call it our P.K. (Product Knowledge) Fashion Show, as it provides our Fit Experts with information that they can use to match our customers with the styles that will make them feel most confident.

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Styles vary by location.