This week we launched our new “swimwear shopping made easy” ad campaign, including a new radio commercial. Writing radio ads for a product that is as visual and personal as swimwear can be challenging. Recently we have taken a more humorous approach (because if you can’t laugh you might cry!).
We debated amongst ourselves, our families and our friends as to whether we could poke fun at ourselves as women and if so, do we dare use the term “muffin top”?
So I ask you….what do you think? Can we laugh together about our body issues and our phobias or would you prefer not to? You can listen to our new radio ad by clicking this link: New Radio Ad
How are you feeling this week?
As I adjust my “muffin top” I look forward to hearing from you…