Every year at this time, fashion magazines publish articles promising to reveal “The perfect Swimsuit for your shape!” or “A swimsuit that takes off 10 lbs!” Invariably, I am disappointed with the article. The advice is often incorrect, and I find myself hoping that the readers are not taking these solutions as fact.
Archive | June, 2010
This week we launched our new “swimwear shopping made easy” ad campaign, including a new radio commercial. Writing radio ads for a product that is as and visual and personal as swimwear can be challenging. Recently we have taken a more humorous approach (because if you can’t laugh you might cry!).