Archive | June, 2010

Beware Magazine Swimsuit Advice!

Every year at this time, fashion magazines publish articles promising to reveal “The perfect Swimsuit for your shape!” or “A swimsuit that takes off 10 lbs!” Invariably, I am disappointed with the article. The advice is often incorrect, and I find myself hoping that the readers are not taking these solutions as fact.

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Can We Talk?

This week we launched our new “swimwear shopping made easy” ad campaign, including a new radio commercial. Writing radio ads for a product that is as and visual and personal as swimwear can be challenging. Recently we have taken a more humorous approach (because if you can’t laugh you might cry!).

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