About
LORI BACON
President & Owner
SWIMCOLori has been in the swimwear retail business for over 28 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970’s when it began as a small home-based mail order business primarily catering to swim clubs and lifeguards. Through the 1980’s Lori and her mother were joined by Lori’s husband and brother who together grew the business into Western Canada’s premiere swimwear retail chain with 24 stores. No longer in the swim club business, Swimco caters to warm destination travelers, offering the best in swimwear and resortwear for men and women, year round. Swimco employs over 250 people, with its Head Office in Calgary, Alberta, Canada.
Lori graduated from the University of Calgary with a Bachelor of Commerce. Although involved in many aspects of the business, her primary responsibility lies in overseeing the Buying process. She and her husband Dave have two sons, aged 24 and 21.
Tag Archives: bust support
2012 Swimwear Collections Embrace Feminine Curves
Swimco just kicked off our 2012 swimwear season, with our annual fashion show for Fit Experts in Calgary and Vancouver. The “oohs” and “aahs” were plentiful as we took in the many new brands, styles, and colors for the upcoming … Continue reading
A Bikini at Any Age?
This month we are celebrating the idea that women of any age can wear a bikini. “Arggg”, you say. And yes, I know what you mean. My girlfriends are 50′ish. They are youthful, they exercise, and they take good care … Continue reading