About
LORI BACON
President & Owner
SWIMCOLori has been in the swimwear retail business for over 28 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970’s when it began as a small home-based mail order business primarily catering to swim clubs and lifeguards. Through the 1980’s Lori and her mother were joined by Lori’s husband and brother who together grew the business into Western Canada’s premiere swimwear retail chain with 24 stores. No longer in the swim club business, Swimco caters to warm destination travelers, offering the best in swimwear and resortwear for men and women, year round. Swimco employs over 250 people, with its Head Office in Calgary, Alberta, Canada.
Lori graduated from the University of Calgary with a Bachelor of Commerce. Although involved in many aspects of the business, her primary responsibility lies in overseeing the Buying process. She and her husband Dave have two sons, aged 24 and 21.
Category Archives: Brands
An Interview with Seafolly Designer Genelle Walkom
Seafolly epitomizes Australia’s beach lifestyle with its fashion focused swimwear. It’s been a staple on Australian beaches for 35 years. Swimco interviews Seafolly Designer Genelle Walkom to get a closer look into the heart of the brand, and what it takes to design Seafolly’s beautiful, well-fitting swimwear. Continue reading
“Buttoned-Up Sex Appeal” Returns!
Swimco has always had a great relationship with the Anne Cole line. For over 30 years our customers enjoyed the beautiful, innovative and figure-flattering styles. The namesake of the line, Anne Cole herself, had a successful design strategy: cover the parts that must be, or should be, covered and show off the rest! Anne Cole’s contemporary designs were innovative and often lead the way in the marketplace. Continue reading