Seafolly epitomizes Australia’s beach lifestyle with its fashion focused swimwear. It’s been a staple on Australian beaches for 35 years. Swimco interviews Seafolly Designer Genelle Walkom to get a closer look into the heart of the brand, and what it takes to design Seafolly’s beautiful, well-fitting swimwear.
Swimco has always had a great relationship with the Anne Cole line. For over 30 years our customers enjoyed the beautiful, innovative and figure-flattering styles. The namesake of the line, Anne Cole herself, had a successful design strategy: cover the parts that must be, or should be, covered and show off the rest! Anne Cole’s contemporary designs were innovative and often lead the way in the marketplace.