About
LORI BACON
President & Owner
SWIMCOLori has been in the swimwear retail business for over 28 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970’s when it began as a small home-based mail order business primarily catering to swim clubs and lifeguards. Through the 1980’s Lori and her mother were joined by Lori’s husband and brother who together grew the business into Western Canada’s premiere swimwear retail chain with 14 stores. No longer in the swim club business, Swimco caters to warm destination travelers, offering the best in swimwear and resortwear for men and women, year round. Swimco employs over 150 people, with its Head Office in Calgary, Alberta, Canada.
Lori graduated from the University of Calgary with a Bachelor of Commerce. Although involved in many aspects of the business, her primary responsibility lies in overseeing the Buying process. She and her husband Dave have two sons, aged 22 and 19.
Style Report from Australia
My adventures continued after my recent week at surf camp in Hawaii. From there I travelled to Sydney, Australia to meet with our friends from Seafolly. This year the line launch took place at the Bronte Beach Surf Club. It … Continue reading
My Week With Some Very ‘Swell Women’
Here I am at the Maui Airport Starbucks, reflecting on the past week. A year ago, my friend Patti invited me to go on a ladies boot camp in Maui with Blast Fitness out of Calgary. In the midst of … Continue reading
If Only All Meetings Were in Maui
Work, work, work. My work is never done. I am writing to you poolside at the Westin Resort and Spa in Ka’anapali, Maui. It feels surreal to be basking in the heat while Winter is happening back at home. I’m … Continue reading
We Did It! $6,000 Raised for Women With Cancer
I’m happy to report that our recent online painting auction raised $6,000 for Look Good Feel Better®, in support of women with cancer. We commissioned our friend and artist extraordinaire, Angela Morgan, to create a painting that celebrates women feeling … Continue reading
Ahem… We Have An Announcement!
It’s a big day at Swimco. A dream has come true with Swimco’s purchase of the Swimwear Etc retail chain! Today we are 25. Not years (we’re well past that milestone!). Today we are 25 stores across Western Canada. I … Continue reading
Care to Comment?
Every week I receive an envelope of comment cards collected from customers in our stores. We distribute the feedback to everyone in our company, to celebrate the things we are doing well and identify areas for improvement. I am sharing … Continue reading
The “10 Lbs in 10 Seconds” Miracle!
If looking 10 lbs lighter in 10 seconds sounds appealing, this one’s for you. Miraclesuit, one of Swimco’s most popular swimwear brands, has become famous for its tagline “Look 10 Lbs Lighter in 10 Seconds”. Halloween candies be damned, I’ve … Continue reading
2012 Swimwear Collections Embrace Feminine Curves
Swimco just kicked off our 2012 swimwear season, with our annual fashion show for Fit Experts in Calgary and Vancouver. The “oohs” and “aahs” were plentiful as we took in the many new brands, styles, and colors for the upcoming … Continue reading
The Most Wonderful Time of the Year
“Back To School” has become an official season in our world, as highlighted in Staples’ famous “The Most Wonderful Time of the Year” campaign. Though I no longer have to buy duo tangs, fancy colored pens and text books (or … Continue reading
Miami Swim Show Reveals 2012’s Hottest Trends!
Whew, what a summer! Following our extended trip to New York (see my previous “New York, New York” blog), Swimco’s Buyers and I attended the annual Miami Swim Show, held in South Beach. It’s the largest swimwear trade show in … Continue reading