About
LORI BACON
President & Owner
SWIMCOLori has been in the swimwear retail business for over 28 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970’s when it began as a small home-based mail order business primarily catering to swim clubs and lifeguards. Through the 1980’s Lori and her mother were joined by Lori’s husband and brother who together grew the business into Western Canada’s premiere swimwear retail chain with 24 stores. No longer in the swim club business, Swimco caters to warm destination travelers, offering the best in swimwear and resortwear for men and women, year round. Swimco employs over 250 people, with its Head Office in Calgary, Alberta, Canada.
Lori graduated from the University of Calgary with a Bachelor of Commerce. Although involved in many aspects of the business, her primary responsibility lies in overseeing the Buying process. She and her husband Dave have two sons, aged 24 and 21.
How To Look Like A Beach Babe
Photo by Robert Weatherbee, Hair & Makeup by Maddpretty Going to the beach wearing full hair and makeup is not cool unless you are Pamela Anderson. The beach is a place where you want to downplay your makeup, use … Continue reading
Top 10 Packing Rules
Weekend getaway? A cruise? A few weeks at your favorite beach? No matter, follow these steps to get you & your stuff where you’re going. Packing Rule #1 For attire, versatility is boss. If you can’t wear it on more … Continue reading
When in Rome …..
I recently returned from Zanzibar, Tanzania. It was a new and exciting experience to travel to Africa. My husband Dave had a desire to climb Kilimanjaro (which I did not) so I joined him there to go on a safari … Continue reading
Swimco Photo Shoot 2012
Hola! Lucky us. We had to go to Mexico for the Swimco photoshoot! Our Swimco entourage included models, a stylist, a videographer, a photographer and his lovely assistant/wife! We stayed in the beautiful beachside home of Steve (my brother and … Continue reading
Grand Opening
It’s been a long time since we’ve celebrated a new store opening in such “tropical” style. Friends, family, suppliers, media representatives and Swimco supporters all converged in our newest location on 17th Ave in downtown Calgary. We enjoyed tasty tropical … Continue reading
Design a Bikini Contest
Calling all budding swimwear designers! Swimco is thrilled to once again partner with Roxy to bring back the “Design a Bikini Contest”. We were so impressed with the response from last year, and had so much fun going through … Continue reading
Couldn’t Have Said It Better Myself!
We often receive requests from writers for either information or pictures to be included in their newspaper articles on swimwear. One such writer has captured the essence of our industry and the conundrum of trying on and wearing swimwear to … Continue reading
Style Report from Australia
My adventures continued after my recent week at surf camp in Hawaii. From there I travelled to Sydney, Australia to meet with our friends from Seafolly. This year the line launch took place at the Bronte Beach Surf Club. It … Continue reading
My Week With Some Very ‘Swell Women’
Here I am at the Maui Airport Starbucks, reflecting on the past week. A year ago, my friend Patti invited me to go on a ladies boot camp in Maui with Blast Fitness out of Calgary. In the midst of … Continue reading
If Only All Meetings Were in Maui
Work, work, work. My work is never done. I am writing to you poolside at the Westin Resort and Spa in Ka’anapali, Maui. It feels surreal to be basking in the heat while Winter is happening back at home. I’m … Continue reading