It’s been a long time since we’ve celebrated a new store opening in such “tropical” style. Friends, family, suppliers, media representatives and Swimco supporters all converged in our newest location on 17th Ave in downtown Calgary. We enjoyed tasty tropical treats and refreshments, a runway fashion show hosted by local stylist Kim Flanagan and an action-filled “chawel off” (see postscript for explanation!). It was snowing outside but certainly welcoming and warm inside.
Once the official events were over guests were transported away to warmer climates enjoying the tropical vibes provided by the evening D.J., Mad Dog McCaffrey. The in-store video screens were filled with images of beach hammocks swinging in the tropical breeze and the surf gently rolling in. You could all but smell the fresh tropical breeze and feel the warmth of the sun on your skin. Such is the new design for Swimco stores. We bring the beach to the store and provide you with spa-like change rooms in which to shed your concerns and step into your new swimsuit to wear on your upcoming vacation or pool experience.
I hope you can stop by and check out our newest location. It’s like a boardwalk through to the beach of your dreams.
The Chawel Off
A chawel is a change-anywhere portable change room so you can slip in and out of a swimsuit wherever you are. Three contestants raced to put on the chawel, change out of their street clothes and into a Swimco swimsuit. It was fast and furious and sure got the crowd cheering!