2011 Runway Hits

Swimco Fit Experts learn to live, breathe, and dream swimwear. Swimwear is their passion. So when they “ooh” and “aah” at a particular style during our Swimco Product Knowledge Fashion Show (see previous blog), I know that style will be a hit in our stores.

Here are some of this coming season’s top swimwear styles to look forward to:

It’s a Classic! Jantzen has done an outstanding job this year in their Classics division. A youthful print merged with a touch of gold foil (gold is hot for 2011) in the always-popular surplice 1-piece was the first hit on our runway. Of course it looks outstanding on our model, MaryAnn, but our staff know this style will make our customers look and feel fantastic. We love offering a contemporary print to customers who are traditionally more conservative. This is not your Mama’s (or Grandma’s) Jantzen!

Other hits from our runway include:

  • A Cover Me dot dress made with full swimwear construction including soft cups and tummy control, all for $70.
  • New Club Ocean line, exclusive to Swimco at great price points, helping you to build a swim wardrobe for less.
  • English Rose floral print, demi bra with full retro bottoms, and Plume collection – all by Seafolly! Beautiful, rich-looking, and oh-so-soft fabrics.
  • New Vitamin A line with a hint of exotic, for trend-setting fashionistas.

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Styles vary by location.