About
LORI BACON
President & Owner
SWIMCOLori has been in the swimwear retail business for over 28 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970’s when it began as a small home-based mail order business primarily catering to swim clubs and lifeguards. Through the 1980’s Lori and her mother were joined by Lori’s husband and brother who together grew the business into Western Canada’s premiere swimwear retail chain with 24 stores. No longer in the swim club business, Swimco caters to warm destination travelers, offering the best in swimwear and resortwear for men and women, year round. Swimco employs over 250 people, with its Head Office in Calgary, Alberta, Canada.
Lori graduated from the University of Calgary with a Bachelor of Commerce. Although involved in many aspects of the business, her primary responsibility lies in overseeing the Buying process. She and her husband Dave have two sons, aged 24 and 21.
Monthly Archives: December 2010
Surf, Swim & Sun – Hurley Phantom Boardshort
I put some long hours in the office last weekend; summer hit full force and I had a pair of retro styled Hurley Phantom“Block Party” Boardshorts to test out. Continue reading
The Sights of Summer
What a week… beaches, sunshine and a little celebrity by the name of Oprah Winfrey! The Queen of Television is down in Sydney filming her talk show, and the city has welcomed her with open arms. Continue reading
A little gift for you, from Swimco
Need some gift ideas for the travelers and swimmers in your family? I just wanted to let you know that we have just launched our Holiday Gift Guide on our website. I find these lists really helpful when preparing my shopping plan. Continue reading
Tis the Season to…Shop!
I always marvel at those people who have the ability, inclination and energy to shop early for Christmas. When I hear someone say, “I’ve been finished my Christmas shopping for months” (with a bit of a sneer I might add), my heart starts beating wildly, I break into a sweat and my eyes glaze over. I then quickly reassure myself that I too can be finished my shopping before Christmas arrives if I get really organized and adopt some of the practices employed by the shopping elite. Continue reading
G’day, from the Land Down Unda!
G’day! Currently, I find myself in Sydney, Australia where the city eats, sleeps and breathes swimwear. At the world famous Bondi Beach I will be testing out new styles of men’s swimwear and street wear, as well as observing the numerous styles of those around me. Continue reading
2011 Runway Hits
Swimco Fit Experts learn to live, breathe, and dream swimwear. Swimwear is their passion. So when they “ooh” and “aah” at a particular style during our Swimco Product Knowledge Fashion Show, I know that style will be a hit in our stores. Continue reading
What a Show!
Every Fall, Swimco’s Buyers round up samples of new products they have ordered from our suppliers, and we put on a full-scale fashion show for our staff. The idea is to get our store staff excited about the styles, brands, and trends we’ll be offering our customers in the coming months. We call it our P.K. (Product Knowledge) Fashion Show, as it provides our Fit Experts with information that they can use to match our customers with the styles that will make them feel most confident. Continue reading