About
LORI BACON
President & Owner
SWIMCOLori has been in the swimwear retail business for over 28 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970’s when it began as a small home-based mail order business primarily catering to swim clubs and lifeguards. Through the 1980’s Lori and her mother were joined by Lori’s husband and brother who together grew the business into Western Canada’s premiere swimwear retail chain with 24 stores. No longer in the swim club business, Swimco caters to warm destination travelers, offering the best in swimwear and resortwear for men and women, year round. Swimco employs over 250 people, with its Head Office in Calgary, Alberta, Canada.
Lori graduated from the University of Calgary with a Bachelor of Commerce. Although involved in many aspects of the business, her primary responsibility lies in overseeing the Buying process. She and her husband Dave have two sons, aged 24 and 21.
Monthly Archives: July 2010
4 Days in the Life of a Swimwear Buyer
I just got back from the Miami Swim Show held each year at this time in South Beach. This annual show is our only opportunity to see all of the major swim lines at once for the coming year. There are hundreds of product lines and thousands of swimwear Buyers from around the world! Continue reading
Squeeze Me!
Before leaving for my holiday, our footwear Buyer, Stacy, insisted that I try on a new style of Roxy sandals that we just got in. They’re called the Chakra Sandal. When you slip them on, you instantly understand the name. I can only describe the feeling as having a thick yoga mat under your feet. Heavenly! Continue reading
Sweet Summer Sentiments
Yup, I’m at the beach! Well at the dock, actually. But the important thing is that I’m beside the water with my swimsuit, sunscreen and hat on, refreshment in hand. It is officially summertime. Yay! Continue reading