About
LORI BACON
President & Owner
SWIMCOLori has been in the swimwear retail business for over 28 years. Swimco was founded by Lori’s mother, Corinne Forseth, in the early 1970’s when it began as a small home-based mail order business primarily catering to swim clubs and lifeguards. Through the 1980’s Lori and her mother were joined by Lori’s husband and brother who together grew the business into Western Canada’s premiere swimwear retail chain with 24 stores. No longer in the swim club business, Swimco caters to warm destination travelers, offering the best in swimwear and resortwear for men and women, year round. Swimco employs over 250 people, with its Head Office in Calgary, Alberta, Canada.
Lori graduated from the University of Calgary with a Bachelor of Commerce. Although involved in many aspects of the business, her primary responsibility lies in overseeing the Buying process. She and her husband Dave have two sons, aged 24 and 21.
Monthly Archives: January 2010
No Resolution Required
January is the month in which many of us make some resolutions for improvements or changes we want to make in our lives. More fitness, less food, lose weight, do more of this or less of that, etc. I know … Continue reading
Welcome to My Blog
This will be a great place to chat about swimwear, holidays, body types and swimwear fit solutions, swimwear phobias, trends, adventures in retail and much more. It will be fun! I’ll share some insights, experiences and tips and I hope … Continue reading